NICOLA PALAMARA - Digi Strat
Ash Chapple - Marketing Director
Abbey Hellinga - Designer
Braedi Tink - EDM Specialist
Frankly My Dear and DUNK Agency have collaborated over 3 years in scaling the brand’s digital presence and overall growth, progressing the business from weekend market stalls to their own warehouse and office space.
DUNK executed an end-to-end always on omni-channel strategy to drive awareness and foundational revenue, as well as cornerstone campaigns to highlight Frankly My Dear’s community initiatives, seasonal product drops, and business KPI’s. DUNK drove site traffic & post engagement campaigns to expand consumer retargeting pool. Built email marketing flows, campaigns, and audience segments in line with social narratives, to increase touch points and conversations with engaged customers.
138% uplift in average monthly site traffic 102% uplift in average monthly total orders 130% uplift in average monthly revenue Over 3000 new email subscribers in 3 months Team growth: 1 to 4 staff members