BRAYDON LAVIOLETTE - Digi Strat
ASH CHAPPLE - Marketing Director
MARC LEWIS - Lead Digital Strat
MILTON NZVENGENDE - Google Strat
Goldelucks engaged with DUNK in with aspirations to not only grow their business revenue but expand nationally. Phillip Kuoch (Founder) had decent media knowledge and required time back to focus on other areas of his business, making his choice of agency a highly considered one.
Being a rapidly evolving business with publications like the Herald Sun and Concrete Playground driving PR, DUNK set out to push Goldeluck's B2C offering and multiply the opportunity to purchase online with an omni-channel media strategy.
We utilised community interactions campaigns on TikTok to leverage high performing organic videos and drive more users to follow, working to drive consideration for the brand and accordingly inexpensive google sales later. Sampled creative content iterations for segmented audiences to ensure new and returning consumers were privy to all of Goldeluck's USP’s pre & post purchase.