BRAYDON LAVIOLETTE - Digi Strat
MARC LEWIS - Lead Digi Strat
Ash Chapple - Marketing Director
Braedi Tink - EDM Specialist
Josh, the Director & Founder of Jericho initially approached DUNK to grow his Facebook advertising. The goal was quite simple, grow Jericho's new client acquisition strategy & revenue.
At the time, Facebook ads were the holy grail of digital advertising for all eCommerce stores. In our initial audit of the ad account, we outlined inefficiency with spend, structure & campaign use. Our initial focus for Jericho’s account was to jump in, make adjustments to generate quick wins, all whilst avoiding drastic changes that could damage current results.
Once we successfully transitioned management our focus quickly shifted toward the ‘business’ side of Jericho Australia, looking to improve his Average Order Value & Website Conversion Rate. From April 2020, to December 2020, we saw a 234% increase in Website Conversion rate from 3.86% to 7.02% & their Average Order Value from $70 to $93!