MARC LEWIS - Lead Digi Strat
ASH CHAPPLE - Marketing Director
MILTON NZVENGENDE - Google Strat
CORMAC GRAY - Founder
Co-founded in 2019, Georgie & Coopa Stevenson recognised a gap in the women's active supplements industry. Seeing early success they approached DUNK in 2021 wanting to grow their top line revenue, and diversify their paid media channels.
To achieve Naked Harvest’s business goals, we established which products would be the focus of our acquisition strategy identifying 2 key products driving over 40% of first purchases. We honed into UGC & static assets in key media placements to amplify our messaging. This effectively cut through the existing competition distributed on established paid social channels (Facebook & IG). Once a profitable customer acquisition cost was achieved we seized the opportunity to scale budgets in addition to seeking opportunity on supplementary platforms Pinterest & Tik Tok to drive more cost-effective traffic while also mitigating the risk of having single source traffic reliance.
53% growth in year on year revenue for the brand, while profitably launching them onto two new social channels. This was all while achieving a minimum of a 4x ROAS and increasing ad investments by 50%. Through working with DUNK, Naked Harvest has been able to achieve their 2021 Financial year goals, Increase AOV by 10% and reduce single traffic risk.