• Full funnel targeting with the ability to drive new consumers, consideration via retargeting & acquisition via dynamic cart abandonment ads
• Creative content & messaging testing capabilities
• Nurture existing customer relationships & drive return purchases via reactivation campaigns
• Variety of ad formats (static image, video, carousel, etc) available
• Algorithmic & psychographic targeting / learning
• Wide demographic targeting applicable to B2B & B2C enterprise

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• Intent based marketing platform
• Connect with active, in-market shoppers directly
• Ensure viewable impression share capability
• Prospect new users via keyword planning & implementation
• Full funnel capability with the full utilisation of media buying placements (Search, all the way to Display, DV360, etc)
• Promote key USP's & promotions with dynamic copy & ads

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• Engagement based algorithm naturally drives organic content virality better than any other platform
• Affordable & cost-competitive advertising CPM's
• Brand awareness & community presence
• Longest user avg session duration of all platforms (10 min+ varies based on country)
• More authentic content, the better (UGC all the way)
• Appear in front of a mostly young, digitally engaged audience

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• Established platform for brand exposure, and consumer product research with image & video only infrastructure
• Affordable & cost-competitive CPM's
• High driver of web traffic, initial brand touch points with remarketing capability
• Access to future trend insights guiding creative & keyword insights by industry

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• Biggest professional online network with business minded audience
• Unique industry specific audience targeting capability (filtering targeting through Degree qualification, Seniority, Company Name, Member Skills, etc)
• Ideal in driving B2B engagement & lead generation
• Retargeting capability
• Unique ad formats like 'Conversation ads' allowing businesses to converse with their audience through paid advertising

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